We believe that financial prosperity for businesses and individuals is rooted in harnessing positive habits and psychological safety. Our aim is to improve financial outcomes and social mobility and positively contribute to economic sustainability. We work with organisations using behavioural change and debiasing techniques to upskill and transform their business.
Our Happy Clients
"It was insightful and informative. Money is not a willing topic for all and it could be quite complicated but the message was clear and a great introduction. I would watch the recording."
Talk attendee, HarperCollins
The Work We Do
We focus on three vital domains to improve business performance and boost employee and client financial outcomes. We do this through the intersection of behavioural psychology and financial education.
Financial wellbeing in the workplace and business profitability go hand in hand. We help organisations improve the performance of their employees by empowering HR and delivering science-backed programmes.
We use science to help financial advisers improve their advice process, have better conversations, build a deeper understanding of their clients, meet consumer duty and do better, stickier business.
We facilitate money conversations armed with the latest behavioural and psychological insights to reduce the shame and embarrassment commonly associated with money and money issues.
Our team has over 30 years of combined experience in financial services.
FRSA, ACMA CGMA, MSc., MiP
Krystle, an award-winning finance and behavioural psychology expert with 15+ years of experience, blends financial expertise with behavioural insights to enhance decision-making and wellbeing. Her credentials include being a CBT Coach and ILM Mentor, and her influential voice has been featured on ITV and BBC Radio, as well as contributing to the Telegraph.
DipFA, CII MP
Peter, a best-selling author, award-winning financial content creator and speaker, holds qualifications as a Financial Adviser and Mortgage Adviser and has been featured for his work on Channel 5 News, Secret Spenders: Beat the Price Rises, Lorraine and Sky News, and has been a resident financial expert on Steph's Packed Lunch.
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